Jessica Edwards, a 32-year-old REALTOR with Coldwell Banker Sea Coast Advantage, keeps pinching herself to make sure it’s real. She’s going to this weekend’s Oscar awards in Los Angeles, courtesy of Coldwell Banker Corporate!
Since 2011, Edwards has served as an ambassador for the corporate office as the Coldwell Banker Real Estate Consumer Specialist. In this position, she has spoken at seminars and conferences throughout the US about her maverick marketing strategies that utilize video blogs, social media and other technologies. In addition, Edwards is often interviewed by national media outlets such as CNBC, USA Today, Fox Business and the Wall Street Journal on real estate trends and marketing.
“Jessica is an extraordinary agent with a tireless enthusiasm for creative marketing” said Tim Milam, president of Coldwell Banker Sea Coast Advantage. “She and her team closed $23 million in sales in 2013 and we credit her success to her professionalism, dedication and marketing strategies. We are very proud of Jessica and thrilled she is being honored with this opportunity to represent our office and the entire Coldwell Banker brand at the Oscars.”
Coldwell Banker Corporate is airing a :30 commercial during the Oscars telecast and as an advertiser perk, was given two tickets to the ceremony. Rather than send an executive, Coldwell Banker has taken a page from Edward’s own playbook and decided to use this as a unique marketing opportunity, with Jessica as the star. Edwards and Coldwell Banker will create a series of five behind-the-scenes videos and release them to the media throughout the day and evening on Sunday, March 2.
“I first caught the attention of the corporate office with my use of video blogs to generate attention for my listings and for my own personal brand,” said Edwards. “In 2009, I started creating video blogs from a dash cam in my car on a wide variety of real estate topics and then in 2012, I created a couple of music videos that generated a great deal of attention both online and off. I’m honored to represent Coldwell Banker at the Oscars and very grateful for the opportunity.”
Edwards, who will be accompanied by her sister-in-law Harriett Mills of Raleigh, will enjoy the entire red carpet treatment in Tinsel Town from Friday, February 28 through Monday, March 3, including pre- and post-Oscar parties, dressing fittings with personal stylist, hair, makeup, jewelry – the works.
To prepare her wardrobe, Edwards has teamed up with Monkees at Lumina Station, a women’s retailer widely know for its extraordinary fashions and luxury brands. Monkees has created a weekend wardrobe for Edwards worthy of an Oscar award in costume design. And much like fashion designers cater to celebrities, Monkees has styled Edwards with multiple looks that will take her from morning to night, including shoes and accessories. In addition to Monkees, Reeds Jewelers of Wilmington is supplying a variety of fine jewelry for Edward’s use on the red carpet and throughout the weekend.
The dress Edwards will wear to the Oscar ceremony itself is to be determined. She will meet with a private stylist in Los Angeles on Saturday, who will have a variety of designer dresses for her to choose from.
The dress selection process, of course, will be videotaped and is one of five planned for the series. Other videos will include a visit to the Hollywood Boulevard Walk of Fame; getting the day started on Sunday morning; styling of hair and makeup; and the limo ride to the Oscars ceremony, complete with champagne toast.
During the trip, Edwards will use the hashtag #yourhome to send updates on the company’s Twitter feed (@Coldwell Banker) and Facebook page.