Ode to Realtors - What My Realtor Needs to Know

by seacoast_ashley 28. April 2015 08:34

There are moments, some huge and some just tiny snapshots, that mold my view of the places that I have called home. Some places were short-lived but still hold a snippet in my memory; some places are still in my life and fill my memory with family, happiness, sadness, smells, and sounds.

My current home is the one that seems to be taking up the most space in my brain. This home has seen my first years of marriage, first “adult” jobs, babies being carefully carried over the threshold. There have been old pets living out last days, and new pets exploring a yard for the first time. Children have taken first baths, taken first steps, and learned to dribble and shoot basketballs here.


My family has grown, and is often the case with many sellers, I am having a hard time imagining making memories in a new house. I have narrowed down the wish list to things that my family will need in the future. Our little ones will not want to share a bedroom forever, and so we added an extra bedroom as a must. Our family will not always want to be in the same room, on the same couch, sharing the same blanket. A house with not quite so much of an “open floor-plan” was added to the must haves.

Whatever a seller’s reasons are for selling, most of the time it is not a rash decision, but rather one that involves replaying the memories of what made a house a home a thousand times over. There is the acceptance that at the sale of the house means that the memories of that place will stop layering in the mind and heart.

Here comes the great part! After the sale of our house we will begin looking for a new memory maker. We will excitedly begin imagining ourselves planting a garden in unfamiliar soil, or soaking in an amazing tub that we currently do not have, we will picture shutting the door to the kitchen! Adventure awaits!

Real estate brokers play a bigger factor in our lives than we ever really take time to think about. How do we choose our Realtor? These are the people that are often choosing the homes that they think would fit us and our families. These are the people that can visualize the future for us when we are unable to. Choosing a Realtor is way more important than I previously thought.

I realized very early on that I really needed to trust and like my agent. I needed to know that this person would understand that leaving our current home would be a BIG deal for us. That the whole experience was not just rooted in money. I also need a realtor that understands that I am making a decision for five people. All five people will be calling the next place home for quite some time. And, I want all five people to be able to build incredible memories in a place that they love.

To be able to convey to my realtor what this move is about, I need to define the word “home” for myself and each of my family members. For myself, home is a place where I can cook for and take care of my family, and a place that I can find space that allows me to calm down when poop, or throw-up, or a vast array of other liquid items hit the fan. For my husband, home would be a place that he is able to explore his surroundings, encourage our children to get dirty, spread his messes without fear, and pursue his artistic endeavors. For my kids this home will need to be a place that they feel safe, a place that allows them to grow both closer and away from each other, and a place that they will be able to make lifelong friendships.

My Realtor holds a huge amount of responsibility. The trust that we have for our real estate agent is immeasurable. We know that this person will guide us into the next phase of our lives. We trust that they will be educated, and will know where we can save some money. They will know the legalities, the way to fill out forms, our best options for everything from home inspectors to loan officers. We trust that they will be personable and kind and truly love what they do because we will surely need them to be excited on the days that we are not.  We trust that they will know where to find what it is we are looking for, and if they can’t find it, or if  it doesn’t exist that they will guide us in a way that opens our eyes to different possibilities.

This piece started as an Ode to Home and ended up as an Ode to Realtors! Home and realtors...like peanut butter and jelly!

Moving is a huge deal filled with lots of emotions. Why are you buying or selling? What kinds of traits are you looking for in your realtor? Tell us on Facebook


With well over 400 Agents, Coldwell Banker Sea Coast Advantage is the largest Real Estate Firm in Eastern NC, If You need a Realtor I would highly urge you to look here


Realtor.com article on What to Consider When Choosing a Realtor


Nice Article on Choosing the Right Listing Agent


Questions to ask Potential Realtors


Meet Sheri McDermott and Tom T. Cat

by seacoast_ashley 17. April 2015 04:09

Meet Sheri McDermott and Tom T. Cat

tom and sheri.jpg

When I moved into my current home, the previous owners left behind a couple of small items. These things seemed to be left as “welcome home,” gifts. A few extra light bulbs, a can of touch up paint, and a new houseplant were greatly appreciated.

When various Realtors took potential buyers to a home on the market, they began to realize that the sellers left behind another type of “gift.” It was their cat! Can you imagine packing your dishes in the u-haul, packing the sheets, packing the toiletries, and then leaving your cat? I can’t, and neither could Sheri McDermott.

Sheri has been a full time Realtor since 2006. She is an avid beach lover, and is lucky to live just five minutes from her Surf City office. She is also lucky to have found a lifelong family member in Tom T. Cat. Compassion is a trait that good Realtors have. Oftentimes, circumstances surrounding the buying or selling of homes are not great. Coldwell Banker Sea Coast Advantage is glad to have a person unwilling to turn a blind eye to an abandoned animal. This is Tom’s story.



Tom was abandoned by his "family." Realtors would show the home, and he would try to get back  into the house. They posted his photo on Facebook. Finally he tried to get into a Realtors car!  After a week of watching the events unfold on Facebook,  and knowing a full-grown cat would not be adopted in time, I finally caved. I asked the address of the home. I went to pick him up, and there he was waiting on the porch! I put him in a cat carrier and he howled the entire drive home....ironic that he now loves car rides!!!!

Tom loves to garden with me. He greets us everyday when we come home from work, and loves my car so much! I take him for rides to the ICWW & back home.


Tom was obviously an animal that loved his home. He was so fortunate that Sheri was able to give him a permanent one. We wish him an easy ride for the rest of his life!

If you or someone that you know is in a situation that leaves no choice but to give up a pet, we urge you to contact you local rescue organizations.






We love a good adoption story! Please share yours with us on Facebook


Realtor Jessica Edwards to Walk the Red Carpet at This Weekend's Oscars

by seacoast_ashley 26. February 2014 08:16

Jessica Riffle Edwards RealtorJessica Edwards, a 32-year-old REALTOR with Coldwell Banker Sea Coast Advantage, keeps pinching herself to make sure it’s real. She’s going to this weekend’s Oscar awards in Los Angeles, courtesy of Coldwell Banker Corporate!

Since 2011, Edwards has served as an ambassador for the corporate office as the Coldwell Banker Real Estate Consumer Specialist. In this position, she has spoken at seminars and conferences throughout the US about her maverick marketing strategies that utilize video blogs, social media and other technologies. In addition, Edwards is often interviewed by national media outlets such as CNBC, USA Today, Fox Business and the Wall Street Journal on real estate trends and marketing.

“Jessica is an extraordinary agent with a tireless enthusiasm for creative marketing” said Tim Milam, president of Coldwell Banker Sea Coast Advantage. “She and her team closed $23 million in sales in 2013 and we credit her success to her professionalism, dedication and marketing strategies. We are very proud of Jessica and thrilled she is being honored with this opportunity to represent our office and the entire Coldwell Banker brand at the Oscars.”

Coldwell Banker Corporate is airing a :30 commercial during the Oscars telecast and as an advertiser perk, was given two tickets to the ceremony. Rather than send an executive, Coldwell Banker has taken a page from Edward’s own playbook and decided to use this as a unique marketing opportunity, with Jessica as the star. Edwards and Coldwell Banker will create a series of five behind-the-scenes videos and release them to the media throughout the day and evening on Sunday, March 2.

“I first caught the attention of the corporate office with my use of video blogs to generate attention for my listings and for my own personal brand,” said Edwards. “In 2009, I started creating video blogs from a dash cam in my car on a wide variety of real estate topics and then in 2012, I created a couple of music videos that generated a great deal of attention both online and off. I’m honored to represent Coldwell Banker at the Oscars and very grateful for the opportunity.”

Edwards, who will be accompanied by her sister-in-law Harriett Mills of Raleigh, will enjoy the entire red carpet treatment in Tinsel Town from Friday, February 28 through Monday, March 3, including pre- and post-Oscar parties, dressing fittings with personal stylist, hair, makeup, jewelry – the works.

To prepare her wardrobe, Edwards has teamed up with Monkees at Lumina Station, a women’s retailer widely know for its extraordinary fashions and luxury brands. Monkees has created a weekend wardrobe for Edwards worthy of an Oscar award in costume design. And much like fashion designers cater to celebrities, Monkees has styled Edwards with multiple looks that will take her from morning to night, including shoes and accessories. In addition to Monkees, Reeds Jewelers of Wilmington is supplying a variety of fine jewelry for Edward’s use on the red carpet and throughout the weekend.

The dress Edwards will wear to the Oscar ceremony itself is to be determined. She will meet with a private stylist in Los Angeles on Saturday, who will have a variety of designer dresses for her to choose from.

The dress selection process, of course, will be videotaped and is one of five planned for the series. Other videos will include a visit to the Hollywood Boulevard Walk of Fame; getting the day started on Sunday morning; styling of hair and makeup; and the limo ride to the Oscars ceremony, complete with champagne toast.

During the trip, Edwards will use the hashtag #yourhome to send updates on the company’s Twitter feed (@Coldwell Banker) and Facebook page.

Meghan Riley

Howell Earns Strategic Pricing Specialist (SPS®) Designation

by seacoast_ashley 9. October 2013 03:29


RAH mug


Raleigh, NC –Robert Howell of Coldwell Banker Sea Coast Advantage, Wilmington office has been awarded the Strategic Pricing Specialist (SPS®) DesignationThis honor is only awarded to real estate professionals that participate in the advanced training program and commit to providing exceptional service to their clients. Howell has done just that.

Created by JAMM Coaching and Training, theStrategic Pricing Specialist (SPS®) Designation is revolutionizing the real estate industry. SPS® was designed to help real estate professionals minimize overpriced listings and better assist sellers when preparing to list their home for sale. This course is the first of its kind and is currently offered exclusively in the Triangle market.

According to Jo Mangum, creator of the program and Founder of JAMM Coaching and Training, Howell has joined a select group of sales associates that have committed to providing excellent service to their clients by giving them sound advice when considering selling their home. “An overpriced listing will be on the market longer, which translates into less money in the seller’s pocket. Listing homes that are incorrectly priced is no longer an option for today’s real estate professionals”. To better assist today’s real estate professionals, Mangum created this unique program. “SPS® designees approach pricing as a strategy and have the skills needed to navigate that strategy. They know how to help sellers understand how agents work, apply market trends and value the process of “how buyers buy” to ensure that they get the maximum return on their investment”.

Founded in 2010, JAMM Coaching and Training’s mission is to provide the best coaching and training programs to professionals working in the sales industry. Clients can participate in one-on-one professional coaching and company-wide training sessions that have been created by Jo Mangum, author of “Pushy” and originator of the “Strategic Pricing Specialist (SPS®)” designation. JAMM is a privately held company and is headquartered in Raleigh, North Carolina.

Coldwell Banker Sea Coast Advantage Honored with Multiple Awards

by seacoast_ashley 16. April 2013 06:49

Coldwell Banker Sea Coast Advantage was honored with multiple awards for its outstanding performance during the past year at the 2013 Cartus Broker Network International Conference held February 27-March 2 at the Arizona Biltmore Resort & Spa in Phoenix, Arizona. Cartus is a worldwide leader in employee relocation solutions.

For the second year in a row, Sea Coast Advantage was awarded the Platinum Award recognition and the Five Star Award in recognition of its service to Cartus and the customers, members and relocating employees whom the company assists in the Wilmington, N.C. and Jacksonville, North Carolina markets.

The Platinum Award is the highest level of the Excellence Awards presented to Cartus Broker Network members. Only the top 10 percent of the Network’s principal brokers nationwide received the distinction based on superior performance in a wide range of goals, including customer service, cost management, and effective analysis and marketing of homes. The Cartus Five Star Award recognizes brokers who have met or exceeded their individual objectives for outgoing broker-to-broker referral closings during the calendar year.

“The Cartus Broker Network is comprised of the top achievers in each market,” said Gerald Pearce, Cartus executive vice president, Broker Services, Affinity Services, and Cartus Asset Recovery. “The significant achievement of Coldwell Banker Sea Coast Advantage in winning honors in multiple categories exemplifies the level of commitment that makes our brokers such valued partners. We are proud to be affiliated with the most accomplished cadre of real estate professionals in the industry.”

At Sea Coast Advantage, excellence is a product of teamwork. Partnering with Cartus and its many programs such as USAA MoversAdvantage® and Navy Federal Credit Union RealtyPlus, the real estate firm has assisted hundreds of relocating families with the sale or purchase of real estate in New Hanover, Brunswick, Pender and Onslow counties. Sea Coast Advantage has also successfully referred more than 200 clients to other Cartus network brokers throughout the country for assistance with their real estate needs outside of the firm’s coverage area.

“Receiving these awards from the Cartus Broker Network highlights the benefits that we bring each other and the emphasis quality that both our organizations endorse,” said Tim Milam, Coldwell Banker Sea Coast Advantage President.

Coldwell Banker Sea Coast Advantage Agents Clean Sweep for Adopt-A-Highway

by seacoast_ashley 17. September 2012 06:17

Pictured from Left to Right are: Jody Roney, Coldwell Banker Sea Coast Advantage president Tim Milam, Tracey Schretter, Phillip Roseberry, Toni Jennings, Wade Wilson, Chris Royal, Jim Morgan, and Mark Newell. Not pictured: Becket Morgan

Agents from Coldwell Banker Sea Coast Advantage participated in an Adopt-A-Highway roadside cleanup on Saturday, September, 15, 2012.

Becket Morgan, Chris Royal, Jody Roney, Mark Newell, Phillip Roseberry, Tracy Schretter, Tim Milam, Toni Jennings, and Wade Wilson cleaned up a two-mile stretch of North College Road at Blue Clay Road in Castle Hayne. The group cleans their adopted route four times a year.

Coldwell Banker Sea Coast Advantage participated in the roadside cleanup as part of the Fall 2012 Litter Sweep proclaimed by Governor Perdue and sponsored by the N.C. Department of Transportation. The Litter Sweep is an opportunity for all state and local governments, civic groups, businesses, schools, churches, professional organizations, families, and others to keep North Carolina clean and beautiful.

Coldwell Banker Sea Coast Advantage Teams Top North Carolina

by seacoast_ashley 29. July 2012 10:46

Out of 95 sales associate teams in North Carolina, nine sales teams with Coldwell Banker Sea Coast Advantage ranked in the Top 10 teams in North Carolina for the Coldwell Banker® franchise system for the second quarter of 2012.

Team Gale ranked No. 4 in Adjusted Gross Commission Income, No. 2 in Selling Units, No. 2 in Listing Units, and No. 2 in Total Units. Team Gale is comprised of Jack Gale, Tom Gale, Allen LaCoe, Jody Roney, Kathy Werle, and Jeff Broadbridge of Wilmington, N.C.; Dana Little of Hampstead, N.C.; and Cheryl Kuntz-Lowery and Rene Hunter of Southport, N.C.

The Stephanie Gasparovic & Associates team ranked No. 6 in Adjusted Gross Commission Income, No. 8 in Selling Units, No. 5 in Listing Units, and No. 5 in Total Units. The Stephanie Gasparovic & Associates team is comprised of Stephanie Gasparovic, Jamie Butz, Penny Olson, and Eric Sabourin of Wilmington, N.C.

The Brett Knowles team ranked No. 5 in Adjusted Gross Commission Income, No. 6 in Selling Units, No. 8 in Listing Units, and No. 8 in Total Units. The Brett Knowles team is comprised of Brett Knowles, Amy Browning, Robin Knotts, Rebecca Milligan, and Judy Wax of Wilmington.

The Willetts Properties team ranked No. 4 in Selling Units, No. 7 in Listing Units, and No. 4 in Total Units. The Willetts Properties team is comprised of Emily Willetts, Rob Dooley, Pam Rainey, Joanne Wesson, Pat Wisdo, and Jerry Wisdo of Southport.

The Chris Baynes team ranked No. 9 in Adjusted Gross Commission Income, No. 3 in Selling Units, and No. 10 in Total Units. The Chris Baynes team is comprised of Chris Baynes, Angela Baynes, Tara English, Tony Slater, Millie Wright, and Sharon Vilcins of Wilmington.

The Shane Register team ranked No. 7 in Adjusted Gross Commission Income, No. 9 in Selling Units, and No. 9 in Total Units. The Shane Register team is comprised of Shane Register, Christy Register, Kathie Jordan, and Lisa Pridgen of Wilmington.

The David Cummings team ranked No. 4 in Listing Units, and No. 3 in Total Units. The David Cummings team is comprised of David Cummings, Brooke Baker, and Susan Lawrence of Wilmington.

The Pugh team ranked No. 7 in Selling Units. The Pugh team is comprised of Barbara Pugh, Kirk Pugh, Julie Chappell, and Chris Farland of Wilmington.

The Saffo team ranked No. 10 in Listing Units. The Saffo team is comprised of Bill Saffo and Renee Saffo of Wilmington.

“These sales associate teams exemplify the standards of excellence for which Coldwell Banker professionals are known,” said Frank Lindsay, Southern regional director for Coldwell Banker Real Estate LLC. “It is an honor to recognize them as some of the top teams in the state of North Carolina.”

Coldwell Banker Sea Coast Advantage Associates Top North Carolina

by seacoast_ashley 28. July 2012 10:33

Five sales associates from Coldwell Banker Sea Coast Advantage ranked in the Top 10 Coldwell Banker sales associates in North Carolina for the second quarter of 2012.

Out of 2,426 Coldwell Banker sales associates in North Carolina, Jennie Stevens of Wilmington, N.C. ranked No. 6 in Adjusted Gross Commission Income, No. 5 in Listing Units, and No.9 in Total Units. Nolan Formalarie of Southport, N.C. ranked No. 3 in Selling Units. Lynda Haraway of Oak Island, N.C. ranked No. 4 in Adjusted Gross Commission Income. Edward Wood of Leland, N.C. ranked No. 6 in Listing Units. Jenna Morton of Jacksonville, N.C. ranked No. 10 in Listing Units.

“These sales associates exemplify the standards of excellence for which Coldwell Banker professionals are known,” said Frank Lindsay, Southern regional director for Coldwell Banker Real Estate LLC. “It is an honor to recognize them as some of the top sales associates in the state of North Carolina.”

Coldwell Banker Sea Coast Advantage Offices Lead South, North America

by seacoast_ashley 27. July 2012 10:27

Coldwell Banker Sea Coast Advantage offices in Wilmington, N.C. office and Jacksonville, N.C. ranked as leading Coldwell Banker affiliate offices for the second quarter of 2012.

The company’s Wilmington, N.C. office ranked as the No. 1 Coldwell Banker affiliate office in North Carolina and the South in Adjusted Gross Commission Income, Total Units, Listing Units, and Selling Units. Out of 1,944 Coldwell Banker affiliate offices in North America, the Wilmington office ranked No. 3 in North America in Adjusted Gross Commission and No. 4 in Total Units.

The Coldwell Banker Sea Coast Advantage office in Jacksonville, N.C. ranked No. 8 in Total Units and No. 9 in Listing Units out of 118 similarly-sized Coldwell Banker affiliate offices in the Southern region.

“Coldwell Banker Sea Coast Advantage exemplifies the standards of excellence for which Coldwell Banker affiliate offices are known,” said Frank Lindsay, Southern regional director for Coldwell Banker Real Estate LLC. “It is an honor to recognize Coldwell Banker Sea Coast Advantage with this exceptional award.”

Coldwell Banker Sea Coast Advantage Names Justin Ash to Lead Topsail Office

by seacoast_ashley 24. July 2012 05:02

Coldwell Banker Sea Coast Realty is pleased to announce that Justin Ash has been named Managing Broker of its Topsail Island office in Surf City, N.C. office and Sales Manager of its Sneads Ferry, N.C. and Hampstead, N.C. offices.

Ash has been a successful real estate sales associate with Coldwell Banker Sea Coast Advantage since 2005. He has been a top producer for many years and won many accolades and awards during his time at Sea Coast Advantage. He was named New Homes Sales Agent of the Year in 2007 and 2008 and was runner-up for New Homes Sales Agent of the Year in 2009 and 2010.

Prior to assuming the role of Managing Broker, Justin Ash was instrumental in the start-up of several new home communities, including Courtney Pines, Mill Creek, and The Willows. Most recently, Ash has been in charge of the sales and marketing of the Bellingham Park and Topsail Landing condominium communities. In addition, he has also worked as a property manager for BlueRidge Companies and Bellingham Park.

In his role as Managing Broker and Sales Manager, Ash will focus on furnishing sales associates with a professional, friendly work environment where they can be more productive and achieve their highest sales potential.

Justin Ash and his wife, Johanna, have lived in Wilmington for more than 10 years. They have two children, Autumn and Adam.


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